Loading
Loading...

Connectiv B2B Courses

The Association of Business Information & Media Companies (Connectiv) logo

Connectiv B2B Training Classes

Connectiv – The Business Information Association, a division of SIIA, formerly the Association of Business Media (ABM) and the Academy of Digital Media have partnered to offer Connectiv members and non-members a series of webinars designed specifically for business-to-business (B2B) media, to improve the knowledge and performance of B2B digital advertising professionals and campaigns. Webinars are available online 24x7x365 and are expanded versions of the in-person seminars the Academy of Digital Media has done for B2B media sales staff, and planners and buyers for over 20 years.

 

Essentials of Digital Media

Seminar

see outline

This Essentials of Digital Media course goes beyond the basics and covers the topics and issues necessary to understand how digital media is valued and transacted.

This course is an absolute requirement if your work involves understanding the assets, terminology, and best practices for how digital media is bought and sold, how it is measured, and how to value media to achieve campaign and client objectives; as well as an essential course for anyone wishing to study for and pass the IAB Digital Sales Certification Exam.

See more details about this course, outlines, discounts, terms and conditions...

Principles of Programmatic Media

Seminar

see outline

This comprehensive curriculum delivers the essential insights into the world of programmatic media…necessary knowledge for today’s sellers, publishers, agencies, planners and buyers.

Participants will understand all the components and key ingredients for mastering programmatic opportunities, such as guaranteed inventory, private marketplaces, bidding strategies and the crucial requisite of how audience data is collected and applied in delivery of media.

 New! Our Programmatic Media Glossary is now available FREE upon request. Click here

See more details about this course, outlines, discounts, terms and conditions...

Mastering 21st Century Media Sales Skills

Seminar

see outline

The digital advertising marketplace has never been more challenging for media and ad tech sales reps. A constantly morphing ecosystem, and new and evolving products and companies, are challenging the status quo and changing client demands and expectations. Sellers need to adapt!

This Academy of Digital Media sales training course will identify, and perfect through demonstration and practice, the skills, competencies and proficiencies necessary to sharpen and prepare your sales teams for today’s new and demanding sales environment. 

See more details about this course, outlines, discounts, terms and conditions...

Using Data to Empower Sales

Seminar

see outline

This half-day course will compare and interpret the data landscape, illustrate how to apply data tools for specific channels and platforms, and define terminology. With this knowledge, sellers will be equipped to engage their buyers in strategic conversations and work to optimize their partnerships.

See more details about this course, outlines, discounts, terms and conditions...

Fundamentals of Digital Media

Seminar

see outline

If you are new to digital advertising, need to improve your industry awareness, or gain practical knowledge and skills, this course will help you achieve the comprehensive knowledge base you need across all fundamental aspects of the digital media industry.

See more details about this course, outlines, discounts, terms and conditions...