This in-depth how-to course for sellers, delivers knowledge and sales skills needed to better sell all digital options.
Learn which media types and platforms work best for different client objectives and how to achieve client campaign goals by working with your clients in a consultative and digitally savvy way. It is designed for publishers, VP Sales, national account directors, senior sales reps, e-business managers and directors, marketing managers and directors, business development managers and directors, print and broadcast sellers who are transitioning to digital sales, those in digital media who want to accelerate their media revenues.
This course builds on the Fundamentals course, providing more in-depth how to knowledge and sales skills needed for understanding all of the digital options. We cover what media types and platforms work best for different client objectives and how to respond to brand, direct response and brand-response campaign goals as well as their metrics and measurement criteria. Students will understand how digital currency and pricing relates to performance and how to use different research and data sources for better audience insights.
Multi-Course Registration Discounts (does not apply to Bundles or Exams)
Discount based on total number of courses for all people registered in one registration process. For example, if you register 2 people for 3 courses each, the total number of courses would be 6 and the multi-course discount would therefore be 14% as per the chart below. ( click here for additional details.)
In-Person Seminars and Training Webinars are calculated separately for course totals and are not additive.
|2 courses = 5%||3 courses = 7%||4 courses = 9%||5 courses = 10%|
|6 courses = 11%||7 courses = 12%||8 courses = 13%||9 courses = 14%|
|10 or more courses = 15%|
Prices, dates, locations, course content and other specifications are subject to change without notice.
* Early-Bird pricing requires full payment to be received by Laredo Group no later than 5 business days after registration; if payment is received after that deadline, pricing will revert to Standard Pricing.