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Public Seminars Courses & Calendar

Academy of Digital Media Public Seminars Courses and Calendar

Digital Media Selling & Buying Courses

All Academy of Digital Media In-Classroom Courses and On-Demand Webinars are non-technical, stand-alone curriculum designed to enable all students to immediately understand and engage in interactive digital media, marketing and advertising. While you are not required to take our basic “Essentials” courses prior to taking other upper-level courses, the introductory courses are designed as lead-ins to ensure you have mastered the basics.

NEW SEMINAR! Principles of Programmatic Media – a comprehensive course that delivers essential insight into the world of programmatic media. A “Must-Take” course, absolutely required for today’s sellers, publishers, and agencies to survive! Also available as a webinar. Click for more information.

Essentials of Digital Media

Seminar

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This Essentials of Digital Media course goes beyond the basics and covers the topics and issues necessary to understand how digital media is valued and transacted.

This course is an absolute requirement if your work involves understanding the assets, terminology, and best practices for how digital media is bought and sold, how it is measured, and how to value media to achieve campaign and client objectives; as well as an essential course for anyone wishing to study for and pass the IAB Digital Sales Certification Exam.

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Principles of Programmatic Media

Seminar

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This comprehensive curriculum delivers the essential insights into the world of programmatic media…necessary knowledge for today’s sellers, publishers, agencies, planners and buyers.

Participants will understand all the components and key ingredients for mastering programmatic opportunities, such as guaranteed inventory, private marketplaces, bidding strategies and the crucial requisite of how audience data is collected and applied in delivery of media.

 New! Our Programmatic Media Glossary is now available FREE upon request. Click here

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IAB Digital Sales Certification Exam Prep Session - 9:00AM - 12:00PM

Seminar

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This review session is the best preparation for taking the IAB Digital Media Sales Certification. 

This session is taught by Leslie Laredo, the established leader in digital ad sales training and with an impeccable reputation for preparing her students to be successful selling digital advertising. The session will walk participants through all the IAB exam major content areas, focusing on the topics that tend to be the most difficult or least understood. This half-day prep session will help you determine which areas to focus on as you prepare for the exam.

  • 3 Hour Intensive Program
  • Focus on Areas Most Likely on Exam
  • Update and Clarify Existing Knowledge
  • Interactive Tutorial plus Q&A Format
  • Industry’s Leading Instructor (IAB Founding Board Member)
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Mastering 21st Century Media Sales Skills

Seminar

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The digital advertising marketplace has never been more challenging for media and ad tech sales reps. A constantly morphing ecosystem, and new and evolving products and companies, are challenging the status quo and changing client demands and expectations. Sellers need to adapt!

This Academy of Digital Media sales training course will identify, and perfect through demonstration and practice, the skills, competencies and proficiencies necessary to sharpen and prepare your sales teams for today’s new and demanding sales environment. 

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Fundamentals of Digital Media

Seminar

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If you are new to digital advertising, need to improve your industry awareness, or gain practical knowledge and skills, this course will help you achieve the comprehensive knowledge base you need across all fundamental aspects of the digital media industry.

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Mapping the Journey to Purchase

Seminar

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One of the most talked about marketing challenges today is mapping the customer journey to purchase.

This course will provide the insights and practice activities to learn how to evaluate the purchase decision process, decide which media channels and formats will influence purchase behavior and how to map these to customer journey activities.   

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