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Academy of Digital Media Digital IQ Test
Think you already know a lot about digital advertising? Test your digital media intelligence by taking our Digital IQ quiz. Prior to ACADEMY training, most only average around 50%. Upon completion of training, you will pass with flying colors! Below are 15 sample Digital IQ questions. Check back soon for an in-depth, interactive online version of the Digital IQ Quiz that you can take prior to training and then compare your score upon completion of training. Until the interactive quiz is ready, send us an email for the answers.

Digital IQ Quiz
  1. What is the IAB’s standard file size for non-rich media display ads?
    1. 40 KB
    2. 60 KB
    3. 100 KB
    4. 10 MB
    5. 40 MB
  2. IAB’s definition of Rich Media is ad creative with animation and video.
    1. True
    2. False
  3. Which of the following are defined as the Rising Star formats for display ads?
    1. Billboard, Filmstrip, Portrait, Leaderboard, Slider, Sidekick
    2. Billboard, Filmstrip, Portrait, Pushdown, Skyscraper, Sidekick
    3. Billboard, Filmstrip, Portrait, Pushdown, Sidekick, Slider
    4. Leaderboard, Skyscraper, Medium Rectangle, Portrait, Slider
    5. Leaderboard, Skyscraper, Medium Rectangle, Half-Page
  4. Which is NOT an appropriate use of cookies?
    1. Counting UVs
    2. Serving targeted ads
    3. Frequency capping
    4. Collecting PII
    5. Sequencing ads
  5. Which is the correct definition of a Viewable Ad?
    1. 100% of the ad is seen for 1 second, 2 seconds for video
    2. 100% of the ad is seen for 2 seconds, 5 seconds for video
    3. 50% of the ad is seen for 1 second, 2 seconds for video
    4. 50% of the ad is seen for 2 seconds, 5 seconds for video
    5. 30% of the ad is seen for 1 second, 2 seconds for video
  6. Increasing the frequency level will increase the click-through rate.
    1. True
    2. False
  7. What is the metric for tracking users who don’t click on ads but take actions later?
    1. Click-through
    2. Interaction rate
    3. Dwell Rate
    4. Engagement Rate
    5. View-Through
  8. Look-back window refers to what?
    1. The open window where the user data is captured
    2. How much time between ad exposure and tracking the user to advertiser’s site
    3. The time needed to convert
    4. The timing to get a click
    5. None of the above
  9. What does the VAST standard provide?
    1. Communications between video players
    2. Inserting multiple ads
    3. Short form video play
    4. 3rd party video ad serving
    5. Video file formats
  10. A recap of the targeting advantages and disadvantages would NOT include which statement?
    1. More targeting delivers higher relevancy
    2. More targeting results in higher performance
    3. More targeting will decrease CPMs
    4. More targeting will make it difficult to predict avails
    5. More targeting can decrease scale
  11. What is a major benefit of buying inventory through Ad Exchanges?
    1. More remnant and less premium inventory
    2. More transparency of inventory
    3. Buyers setting pricing
    4. Content is the major criteria for bids
    5. None of the above
  12. RTB is used by advertisers to set prices for ad inventory in the Ad Exchanges.
    1. True
    2. False
  13. RTB allows for what type of media transaction?
    1. Sale of premium inventory
    2. Exclusion from private exchanges
    3. Lowest price for bidder
    4. Auction based pricing of media
    5. All of the above
  14. Which statement best describes programmatic inventory?
    1. Includes both premium and remnant
    2. Only remnant inventory
    3. Only premium inventory
    4. Inventory requested by agencies and brands
    5. Only inventory that is sold via auction
  15. First Party data refers to what?
    1. Only publisher data
    2. Data inferred from indirect sources
    3. Data collected through direct relationship with user
    4. Data that users can manage or delete
    5. Data that includes declared and inferred information about the user
Curious to know the answers? Check out our complete list of Digital Media Selling and Buying Courses and sign up today to learn and get the answers. If you need more in-depth guidance as to your course selection(s), call (954) 843-9000 or  email us today!