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Storytelling for Media: How to Express Insights and Inspire Decisions

Introduction to Storytelling

  • Why storytelling is so effective
  • The science behind storytelling

How to Deliver the Story

  • The power of visuals
  • Word enhancements and metaphors

Data’s Value in Storytelling

  • How to choose and organize data and facts
  • Turning data into insights and wisdom

Storytelling Content and Structure

  • Organizing content around the big idea
  • Story structure from opening to narrative

How to Become a Storyteller

  • What makes a good story?
  • Preparing to tell your story