This course is designed to expand awareness and practical knowledge of the digital advertising ecosystem, best practices and industry standards, and the "what, how and why" digital advertising works.

This course is an absolute requirement to deepen your understanding of digital advertising assets, ad delivery technology, audience data and targeting, and relating campaign objectives to metrics and measurement.

This half-day course will provide a comprehensive review of all the components of programmatic media, including the detailed steps in the process of delivering media, and the tools and technologies defining programmatic media. Participants will gain the knowledge and insights necessary for understanding how automated buying and selling drives efficiency in advertising.

This half-day course will provide will provide a roadmap to advertising’s new lexicon and offer context for when and how it’s applied in the marketplace. With this knowledge, sellers will be prepared to participate in the data conversation which is now a critical component of any media sales transaction

The digital advertising marketplace has never been more challenging for media and ad tech sales reps. A constantly morphing ecosystem, and new and evolving products and companies, are challenging the status quo and changing client demands and expectations. Sellers need to adapt!

This Academy of Digital Media sales training course will identify, and perfect through demonstration and practice, the skills, competencies and proficiencies necessary to sharpen and prepare your sales teams for today’s new and demanding sales environment. 

This course will help connect the dots between what metrics are used and evaluated, how measurement is shaping media decisions, and why discussing analytics is critical to understanding how campaign success will be defined in the future.