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Digital Media Selling & Buying Courses

All Academy of Digital Media In-Classroom Courses and On-Demand Webinars are non-technical, stand-alone curriculum designed to enable all students to immediately understand and engage in interactive digital media, marketing and advertising. While you are not required to take our basic “Essentials” courses prior to taking other upper-level courses, the introductory courses are designed as lead-ins to ensure you have mastered the basics.

NEW SEMINAR! Principles of Programmatic Media – a comprehensive course that delivers essential insight into the world of programmatic media. A “Must-Take” course, absolutely required for today’s sellers, publishers, and agencies to survive! Also available as a webinar. Click for more information.

Upcoming Classroom Seminars

     

    Essentials of Digital Media

    Seminar

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    This Essentials of Digital Media course goes beyond the basics and covers the topics and issues necessary to understand how digital media is valued and transacted.

    This course is an absolute requirement if your work involves understanding the assets, terminology, and best practices for how digital media is bought and sold, how it is measured, and how to value media to achieve campaign and client objectives; as well as an essential course for anyone wishing to study for and pass the IAB Digital Sales Certification Exam.

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    Principles of Programmatic Media

    Seminar

    see outline

    This half-day course will provide a comprehensive review of all the components of programmatic media, including the detailed steps in the process of delivering media, and the tools and technologies defining programmatic media. Participants will gain the knowledge and insights necessary for understanding how automated buying and selling drives efficiency in advertising.

     

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    Using Data to Empower Sales

    Seminar

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    This half-day course will provide will provide a roadmap to advertising’s new lexicon and offer context for when and how it’s applied in the marketplace. With this knowledge, sellers will be prepared to participate in the data conversation which is now a critical component of any media sales transaction


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    Mastering 21st Century Media Sales Skills

    Seminar

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    The digital advertising marketplace has never been more challenging for media and ad tech sales reps. A constantly morphing ecosystem, and new and evolving products and companies, are challenging the status quo and changing client demands and expectations. Sellers need to adapt!

    This Academy of Digital Media sales training course will identify, and perfect through demonstration and practice, the skills, competencies and proficiencies necessary to sharpen and prepare your sales teams for today’s new and demanding sales environment. 

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    Fundamentals of Digital Media

    Seminar

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    If you are new to digital advertising, need to improve your industry awareness, or gain practical knowledge and skills, this course will help you achieve the comprehensive knowledge base you need across all fundamental aspects of the digital media industry.

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