Principles of Programmatic Media

Academy of Digital Media Student

Principles of Programmatic Media


None Currently Scheduled

This half-day course will provide a comprehensive review of all the components of programmatic media, including the detailed steps in the process of delivering media, and the tools and technologies defining programmatic media. Participants will gain the knowledge and insights necessary for understanding how automated buying and selling drives efficiency in advertising.

Key take-aways from this course are understanding the process of transacting media via programmatic channels, the relationships between each of the technology components, inventory considerations, pricing and bidding strategies, recognize transaction considerations for both open and private marketplaces, and other crucial prerequisites needed to engage in robust discussions about programmatic media.

This course will take participants from understanding the “big picture” of the programmatic media landscape into a more detailed study of the components.  We will identify the relationships between the elements and illustrate the flow of real-time media through the tech stack or “programmatic pipes.” Whether you are buying or selling programmatic media you need to understand inventory types and quality and the structure of the auction process and bidding. Each of these programmatic ingredients will be examined and related to the process of buying and selling media.

Students taking this course will be able to demonstrate use of appropriate terminology, relate to how programmatic changes the buying/selling experience, and utilize their knowledge in both strategic discussions and tactical implementation of real-time audience driven media campaigns. 

New! Our Programmatic Media Glossary is now available FREE upon request. Click here.

Multi-Course Registration Discounts

Discount based on total number of courses for all people registered in one registration process. For example, if you register 2 people for 3 courses each, the total number of courses would be 6 and the multi-course discount would therefore be 14% as per the chart below. ( click here for additional details.)

In-Person Seminars and Training Webinars are calculated separately for course totals and are not additive.

2 courses = 5%3 courses = 7%4 courses = 9%5 courses = 10%
6 courses = 11%7 courses = 12%8 courses = 13%9 courses = 14%
10 or more courses = 15%     

Prices, dates, locations, course content and other specifications are subject to change without notice.

* Early-Bird pricing requires full payment to be received by Laredo Group no later than 5 business days after registration; if payment is received after that deadline, pricing will revert to Standard Pricing.