Fundamentals of Digital Media
If you are new to digital advertising, need to improve your industry awareness, or gain practical knowledge and skills, this course will help you achieve the comprehensive knowledge base you need across all fundamental aspects of the digital media industry.
This course provides a solid foundation to build a successful digital media career…from understanding the complexities of the ad ecosystem and its impact on the journey to purchase, to dissecting how ad technology and data supports media transactions, how advertisers use research and metrics to measure response to their messaging across devices and platforms usage, to so much more. All major considerations for digital media buying and selling are detailed…from pricing and optimization, to addressing campaign objectives and reviewing ad compliance and regulatory guidelines…including highlights of critical aspects regarding ad fraud and ad blocking, and two of the most important aspects of data driven media: audience extension and ad verification. The course provides the latest in trends and forecasts, as well as an overview of the industry’s future and challenges. In addition, all course subjects are required knowledge for anyone taking the IAB Digital Media Sales Certification Exam.
Multi-Course Registration Discounts
Discount based on total number of courses for all people registered in one registration process. For example, if you register 2 people for 3 courses each, the total number of courses would be 6 and the multi-course discount would therefore be 14% as per the chart below. ( click here for additional details.)
In-Person Seminars and Training Webinars are calculated separately for course totals and are not additive.
|2 courses = 5%||3 courses = 7%||4 courses = 9%||5 courses = 10%|
|6 courses = 11%||7 courses = 12%||8 courses = 13%||9 courses = 14%|
|10 or more courses = 15%|
Prices, dates, locations, course content and other specifications are subject to change without notice.
* Early-Bird pricing requires full payment to be received by Laredo Group no later than 5 business days after registration; if payment is received after that deadline, pricing will revert to Standard Pricing.