Using Data to Empower Sales: The New Currency that Drives Media Transactions
- Understand the new data landscape and which players impact today’s media transactions
- Become fluent in data sources and analytic terminology used to define and build media audiences and targets
- Learn about 1st, 3rd and 2nd party data and how they add value to media inventory
- Understand the importance of unique identities across multiple screens and which tools provide keys to true people-based targeting
- Learn how to think about publisher’s data assets in the sales process
Multi-Course Registration Discounts
Discount based on total number of courses for all people registered in one registration process. For example, if you register 2 people for 3 courses each, the total number of courses would be 6 and the multi-course discount would therefore be 14% as per the chart below. ( click here for additional details.)
In-Person Seminars and Training Webinars are calculated separately for course totals and are not additive.
|2 courses = 5%||3 courses = 7%||4 courses = 9%||5 courses = 10%|
|6 courses = 11%||7 courses = 12%||8 courses = 13%||9 courses = 14%|
|10 or more courses = 15%|
Prices, dates, locations, course content and other specifications are subject to change without notice.
* Early-Bird pricing requires full payment to be received by Laredo Group no later than 5 business days after registration; if payment is received after that deadline, pricing will revert to Standard Pricing.