Loading
Loading...

Public Seminars Courses & Calendar

Academy of Digital Media Public Seminars Courses and Calendar

Digital Media Selling & Buying Courses

All Academy of Digital Media In-Classroom Courses and On-Demand Webinars are non-technical, stand-alone curriculum designed to enable all students to immediately understand and engage in interactive digital media, marketing and advertising. While you are not required to take our basic “Essentials” courses prior to taking other upper-level courses, the introductory courses are designed as lead-ins to ensure you have mastered the basics.

NEW SEMINAR! Principles of Programmatic Media – a comprehensive course that delivers essential insight into the world of programmatic media. A “Must-Take” course, absolutely required for today’s sellers, publishers, and agencies to survive! Also available as a webinar. Click for more information.

Upcoming Classroom Seminars

     

    Essentials of Digital Advertising - Level I

    Seminar

    see outline

    This course is designed to expand awareness and practical knowledge of the digital advertising ecosystem, best practices and industry standards, and the "what, how and why" digital advertising works.


    See more details about this course, outlines, discounts, terms and conditions...

    Essentials of Digital Advertising - Level II

    Seminar

    see outline

    This course is an absolute requirement to deepen your understanding of digital advertising assets, ad delivery technology, audience data and targeting, and relating campaign objectives to metrics and measurement.

    See more details about this course, outlines, discounts, terms and conditions...

    Principles of Programmatic Media

    Seminar

    see outline

    This half-day course will provide a comprehensive review of all the components of programmatic media, including the detailed steps in the process of delivering media, and the tools and technologies defining programmatic media. Participants will gain the knowledge and insights necessary for understanding how automated buying and selling drives efficiency in advertising.

     

    See more details about this course, outlines, discounts, terms and conditions...

    Using Data to Empower Sales

    Seminar

    see outline

    This half-day course will provide will provide a roadmap to advertising’s new lexicon and offer context for when and how it’s applied in the marketplace. With this knowledge, sellers will be prepared to participate in the data conversation which is now a critical component of any media sales transaction


    See more details about this course, outlines, discounts, terms and conditions...

    Mastering 21st Century Media Sales Skills

    Seminar

    see outline

    The digital advertising marketplace has never been more challenging for media and ad tech sales reps. A constantly morphing ecosystem, and new and evolving products and companies, are challenging the status quo and changing client demands and expectations. Sellers need to adapt!

    This Academy of Digital Media sales training course will identify, and perfect through demonstration and practice, the skills, competencies and proficiencies necessary to sharpen and prepare your sales teams for today’s new and demanding sales environment. 

    See more details about this course, outlines, discounts, terms and conditions...