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Courses Overview

Academy of Digital Media student

Digital Media Selling & Buying Courses

All Academy of Digital Media In-Classroom Courses and On-Demand Webinars are non-technical, stand-alone curriculum designed to enable all students to immediately understand and engage in interactive digital media, marketing and advertising. While you are not required to take our basic “Essentials” courses prior to taking other upper-level courses, the introductory courses are designed as lead-ins to ensure you have mastered the basics.

NEW SEMINAR! Principles of Programmatic Media – a comprehensive course that delivers essential insight into the world of programmatic media. A “Must-Take” course, absolutely required for today’s sellers, publishers, and agencies to survive! Also available as a webinar. Click for more information.

Upcoming Classroom Seminars

     

    Fundamentals of Digital Media Webinar

    On-Demand Webinar

    Fundamentals of Digital Media
    see outline
    Register Now! Price: $395

    If you are new to digital advertising, need to improve your industry awareness, or gain practical knowledge and skills, this course will help you achieve the comprehensive knowledge base you need across all fundamental aspects of the digital media industry.

    It provides a solid foundation to build a successful digital media career…from understanding the complexities of the ad ecosystem and its impact on the journey to purchase, to dissecting how ad technology and data supports media transactions, how advertisers use research and metrics to measure response to their messaging across devices and platforms usage, to so much more. All major considerations for digital media buying and selling are detailed…from pricing and optimization, to addressing campaign objectives and reviewing ad compliance and regulatory guidelines…including highlights of critical aspects regarding ad fraud and ad blocking, and two of the most important aspects of data driven media: audience extension and ad verification. The course provides the latest in trends and forecasts, as well as an overview of the industry’s future and challenges. In addition, all course subjects are required knowledge for anyone taking the IAB Digital Media Sales Certification Exam. 

    Fundamentos de los Medios Digitales

    On-Demand Webinar

    Fundamentos de los Medios Digitales
    see outline
    Register Now! Price: $495

    Este curso va más allá de lo básico y cubre los temas y cuestiones necesarias para entender cómo los medios digitales son valorados y tramitados.

    Este curso es un requisito absoluto si el trabajo implica la comprensión de los activos, la terminología y las mejores prácticas sobre cómo los medios digitales se compran y se venden, cómo se mide y cómo valorar los medios para lograr los objetivos de la campaña y del cliente; así como por supuesto lo esencial para cualquier persona que desee estudiar y aprobar el examen de certificación de ventas del IAB digital.


    Answering and Preventing Sales Objections

    On-Demand Webinar

    Answering and Preventing Sales Objections
    see outline
    Register Now! Price: $195

    This course is designed to teach sellers how to answer and prevent digital media sales objections.

    At the end of this webinar, participants will be able to confidently overcome objections by proactively engaging in more effective conversations about pricing, metrics, ROI, media values and other topics that will result in increased sales opportunities and revenue.

    This course is appropriate for all sellers, from novice through experienced, and will count towards your IAB Certification or Recertification course hours needed.


    Understanding and Using Media Math

    On-Demand Webinar

    Understanding and Using Media Math
    see outline
    Register Now! Price: $195

    This course provides an overview of basic media math calculations and formulas along with an opportunity to practice and use these math skills to answer media-related questions and better position client expectations and opportunities.

    By understanding basic math skills, media sellers will improve their sales performance by having more robust discussions about campaign needs and performance. These math skills are also needed to pass the IAB Digital Media Sales Certification exam.

    The course includes basic math formulas for working with averaging, fractions, percentages, and indexing; applying formulas to calculate CPM, eCPMs, impressions, media costs, CTR, and Return on Ad Spend (ROAS); and a review of how media calculations are used to estimate audience reach and composition and SOV.  A list of resources to gain more experience will be provided as well.


    Mastering Measurement

    On-Demand Webinar

    Mastering Measurement – Defining Metrics and Understanding Measurement in Digital Advertising
    see outline
    Register Now! Price: $245

    Learn when and how to use the dozens of methods available to measure digital ad campaigns, and the many variables that impact campaign performance.

    Measurement depends on the campaign’s objectives, the creative assets, the media platforms and placements. Media professionals must know which metrics are appropriate to use when and how, as well as the implications each has on performance measurement and campaign goals.