IAB Continuing Education Credit
Academy of Digital Media Public and Private Seminars, as well as our many on-demand webinars, are a great way to fulfill the IAB requirements for continuing education credits needed for bi-annual recertification. Even re-taking courses previously taken apply, as our courses are constantly updated and revised … so new and current knowledge will be gained from all courses.
If you are new to digital advertising, need to improve your industry awareness, or gain practical knowledge and skills, this course will help you achieve the comprehensive knowledge base you need across all fundamental aspects of the digital media industry.It provides a solid foundation to build a successful digital media career…from understanding the complexities of the ad ecosystem and its impact on the journey to purchase, to dissecting how ad technology and data supports media transactions, how advertisers use research and metrics to measure response to their messaging across devices and platforms usage, to so much more. All major considerations for digital media buying and selling are detailed…from pricing and optimization, to addressing campaign objectives and reviewing ad compliance and regulatory guidelines…including highlights of critical aspects regarding ad fraud and ad blocking, and two of the most important aspects of data driven media: audience extension and ad verification. The course provides the latest in trends and forecasts, as well as an overview of the industry’s future and challenges. In addition, all course subjects are required knowledge for anyone taking the IAB Digital Media Sales Certification Exam.
This course teaches the essential information necessary for anyone working in any B2B digital or integrated media sales, sales support, marketing or publishing role.
This course, designed specifically for B2B media, provides not only the fundamentals necessary to do your job better and sell more new and renewal business, but also gives you the basic training required to pass the IAB Digital Sales Certification Exam. It will help you achieve the comprehensive knowledge needed for success in all aspects of interactive media delivery, measurement and creative. Whether you are new to the industry, or have a few years of experience but need to improve your industry awareness, practical knowledge and skills, this is an essential course.
Este curso va más allá de lo básico y cubre los temas y cuestiones necesarias para entender cómo los medios digitales son valorados y tramitados.Este curso es un requisito absoluto si el trabajo implica la comprensión de los activos, la terminología y las mejores prácticas sobre cómo los medios digitales se compran y se venden, cómo se mide y cómo valorar los medios para lograr los objetivos de la campaña y del cliente; así como por supuesto lo esencial para cualquier persona que desee estudiar y aprobar el examen de certificación de ventas del IAB digital.
This in-depth how-to course for B2B media sellers delivers the knowledge and sales skills needed to better sell all digital options.
Learn which media types and platforms work best for different client objectives and how to achieve client campaign goals by working with them in a consultative and digitally savvy way. It is designed for publishers, sales reps, VP Sales, national account directors, senior sales reps, e-business managers and directors, marketing managers and directors, business development managers and directors, print or broadcast sellers who are transitioning to digital sales, and others in B2B digital media who want to accelerate their sales and digital/integrated/cross-platform media revenues.
This course is designed to teach sellers how to answer and prevent digital media sales objections.
At the end of this webinar, participants will be able to confidently overcome objections by proactively engaging in more effective conversations about pricing, metrics, ROI, media values and other topics that will result in increased sales opportunities and revenue.
This course is appropriate for all sellers, from novice through experienced, and will count towards your IAB Certification or Recertification course hours needed.
This course provides an overview of basic media math calculations and formulas along with an opportunity to practice and use these math skills to answer media-related questions and better position client expectations and opportunities.
By understanding basic math skills, media sellers will improve their sales performance by having more robust discussions about campaign needs and performance. These math skills are also needed to pass the IAB Digital Media Sales Certification exam.
The course includes basic math formulas for working with averaging, fractions, percentages, and indexing; applying formulas to calculate CPM, eCPMs, impressions, media costs, CTR, and Return on Ad Spend (ROAS); and a review of how media calculations are used to estimate audience reach and composition and SOV. A list of resources to gain more experience will be provided as well.
Learn when and how to use the dozens of methods available to measure digital ad campaigns, and the many variables that impact campaign performance.
Measurement depends on the campaign’s objectives, the creative assets, the media platforms and placements. Media professionals must know which metrics are appropriate to use when and how, as well as the implications each has on performance measurement and campaign goals.
Essentials of Digital Media
This Essentials of Digital Media course goes beyond the basics and covers the topics and issues necessary to understand how digital media is valued and transacted.
This course is an absolute requirement if your work involves understanding the assets, terminology, and best practices for how digital media is bought and sold, how it is measured, and how to value media to achieve campaign and client objectives; as well as an essential course for anyone wishing to study for and pass the IAB Digital Sales Certification Exam.See more details about this course, outlines, discounts, terms and conditions...
Principles of Programmatic Media
This comprehensive curriculum delivers the essential insights into the world of programmatic media…necessary knowledge for today’s sellers, publishers, agencies, planners and buyers.
Participants will understand all the components and key ingredients for mastering programmatic opportunities, such as guaranteed inventory, private marketplaces, bidding strategies and the crucial requisite of how audience data is collected and applied in delivery of media.
New! Our Programmatic Media Glossary is now available FREE upon request. Click here.See more details about this course, outlines, discounts, terms and conditions...
Mastering 21st Century Media Sales Skills
The digital advertising marketplace has never been more challenging for media and ad tech sales reps. A constantly morphing ecosystem, and new and evolving products and companies, are challenging the status quo and changing client demands and expectations. Sellers need to adapt!
This Academy of Digital Media sales training course will identify, and perfect through demonstration and practice, the skills, competencies and proficiencies necessary to sharpen and prepare your sales teams for today’s new and demanding sales environment.See more details about this course, outlines, discounts, terms and conditions...