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Course 400: Understanding and Using Media Math Outline


MODULE 1

Introduction
  • Media Math is Used For
  • Why We Need Media Math
  • Course Preview


MODULE 2

Basic Media Math - Part 1
  • Rounding
  • Denominators and Numerators
  • Fractions
  • Ratios
  • Averaging

Basic Media Math - Part 2
  • Percentages
  • Composition Indexing
  • Ranking


MODULE 3

Media Math Applications - Part 1
  • CPM, CPMs
  • Media Spend or Cost
  • Ad Impressions
  • Clicks
    • CPC, CTR, CPA
  • Applying the Math

Media Math Applications - Part 2
  • Media Math Formulas
  • Apply the Math / Practice Calculating
    • Media Cost
    • CPM, eCPM
    • Ad Impressions
    • Clicks, CTR, CPA
  • What Impacts the Math?
    • Viewability
    • Bonus impressions
    • Over-Delivery
    • Discounting
  • Other Considerations
    • GRPs and CPP
    • Digital GRPs


MODULE 4

Media Calculations and Return on Ad Spend - Part 1
  • Academy of Digital Media Calculator
    • Media Costs
    • Impressions
    • CPM
    • CTR
    • Return on Ad Spend (ROAS)
    • Practice Exercise

Media Calculations and Return on Ad Spend - Part 2
  • Calculating ROAS - One Step
  • Calculating ROAS - Two Step
  • Using ROAS Calculators with Clients
  • ROAS with View-Through Conversions
  • Why Use the ROAS Calculator
  • Efficiency vs. Effectiveness


MODULE 5

Math Skill Practice
  • CPM. eCPM
  • Media Costs
  • Ad Impressions
  • Clicks, CTRs
  • Uniques
  • Clicks to Landing Page
  • Optimization
  • CPA
  • Budgeting


MODULE 6

Resources and Wrap-Up
  • Course Review
  • Resources and Reading List