 Questions:

Course 400: Understanding and Using Media Math Outline

MODULE 1

Introduction
• Media Math is Used For
• Why We Need Media Math
• Course Preview

MODULE 2

Basic Media Math - Part 1
• Rounding
• Denominators and Numerators
• Fractions
• Ratios
• Averaging

Basic Media Math - Part 2
• Percentages
• Composition Indexing
• Ranking

MODULE 3

Media Math Applications - Part 1
• CPM, CPMs
• Media Spend or Cost
• Clicks
• CPC, CTR, CPA
• Applying the Math

Media Math Applications - Part 2
• Media Math Formulas
• Apply the Math / Practice Calculating
• Media Cost
• CPM, eCPM
• Clicks, CTR, CPA
• What Impacts the Math?
• Viewability
• Bonus impressions
• Over-Delivery
• Discounting
• Other Considerations
• GRPs and CPP
• Digital GRPs

MODULE 4

Media Calculations and Return on Ad Spend - Part 1
• Academy of Digital Media Calculator
• Media Costs
• Impressions
• CPM
• CTR
• Return on Ad Spend (ROAS)
• Practice Exercise

Media Calculations and Return on Ad Spend - Part 2
• Calculating ROAS - One Step
• Calculating ROAS - Two Step
• Using ROAS Calculators with Clients
• ROAS with View-Through Conversions
• Why Use the ROAS Calculator
• Efficiency vs. Effectiveness

• CPM. eCPM
• Media Costs