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IAB Digital Media Sales Certification Exam Preparation Webinar


MODULE 1

Introduction
  • About this Session
  • Training Company’s Responsibilities
  • About the IAB Digital Media Sales Certification Exam


MODULE 2, Parts 1 – 4:

Exam Topics
  • Digital Ecosystem
    • Digital Platforms
    • Media Value Chain
    • Paid, Owned & Earned Media
    • Ad Network & Exchanges
    • Native Advertising
    • Sample Questions
  • Ad Units and Formats
    • Desktop Display
    • Mobile Advertising
    • Rich Media Formats
    • Video and Audio Formats
    • Sample Questions
  • Ad Serving and Programmatic Media
    • Ad Serving (VAST, VPAID, MRAID, DAST)
    • Programmatic Components (DSPs, SSPs, DMPs, RTB, Trading Desks)
    • Sample Questions
  • Standards and Compliance
    • Terms & Conditions
    • Compliance and Privacy Regulation and Standards
    • About Ads
    • Sample Questions
  • Media Math
    • CPM, eCPM
    • Media Costs, Ad Impressions
    • Clicks, Click-Throughs
    • CPA
    • What Impacts the Math
    • Sample Questions
  • Targeting and Data
    • Cookies
    • Tracking Tags, Pixels
    • Measuring Conversions
    • Audience Data
    • Mobile Targeting
    • Sample Questions
  • Consumer Buying Funnel
    • Marketing Funnel
    • Aligning Products and Measurement with Client Objectives
    • Sample Questions
  • Research, Metrics and Measurement
    • Interaction Rates
    • View-throughs
    • Attribution
    • Engagement
    • KPIs
    • Mobile Metrics
    • Sample Questions


MODULE 3

Acronyms and Terminology Review
  • Review IAB Acronyms
  • Review IAB Terminology


MODULE 4

How to Take Multiple Choice Tests
  • General Strategies and Approaches
  • Sample Questions


MODULE 5

Review and Wrap-Up
  • IAB Standards and Guidelines
  • Academy of Digital Media Resources


MODULE 6

Update: New IAB Ad Units and Formats
  • What Happened: Why the Update
  • Moving from Old to New Ad Standards: The IAB’s New Ad Portfolio
  • LEAN Principles and Guidelines for LEAN Ad Experiences
  • New Ad Portfolio Formats and Unit Standards
  • De-Listed Ad Formats
  • New Standards for Native Ads
  • Guidance for New Media Experiences and Advertising Innovation
  • HTML5 Overview
  • Expectations